# 3: YouвЂ™re More at risk of the social networking Contagion impact
Another downside of social media marketing relationships is the fact that weвЂ™re potentially at the mercy of psychological contagion results, as illustrated in research by John Cacioppo, a researcher in the University of Chicago. Their tests also show that loneliness is transmitted via social networking sites.
CacioppoвЂ™s findings declare that in cases where a direct connection of yours is lonely, you might be 52% prone to be lonely. In the event that connection is really friend of a pal, 25% more lonely. In the event that connection is 3 levels out (a buddy of a pal of a pal), it is 15%.
Although this research looked over offline social networks, it could involve some implications for online social networking because well.Seguir leyendo